A House Built Around Togetherness
Anurāga means deep affection. We built a lifestyle house around that one word — and everything we make is meant to be used by two people, not one.
It Began With a Missing Category
Every luxury home brand we could find was designed around a single person's taste — one perfume, one aesthetic, one buyer in mind. We couldn't find anything built for two people sharing a life, so we started making it ourselves.
Anurāga Living launched with a simple test for every product: would this make sense as something a couple reaches for together? If the answer was no, it didn't make the collection.
Milestones
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Year One
The First Collection
We launched with fragrance and bath rituals alone, working with two artisan partners in Kannauj.
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Year Two
Growing the Craft Network
Partnerships expanded to Moradabad's brass workshops and Jaipur's block-print cooperative.
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Year Three
The Full House
Bedroom, lighting and loungewear joined the collection, completing the day-to-night ritual.
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Today
120+ Partner Artisans
Across 18 craft clusters in India, still working in small batches, still refusing to rush it.
"We're not trying to be the biggest home brand in India. We're trying to be the one couples actually reach for, together, at the end of the day."
— Anurāga LivingHeritage Craft
Each piece is shaped by Indian artisans, honouring generations of technique with a contemporary hand.
Mindful Luxury
We favour quiet opulence — considered materials, responsible sourcing, and designs that support wellbeing.
Everyday Rituals
From the first light of morning to the quiet of evening, our pieces help couples mark the day together.