Made by Hand, Made to Last
Every Anurāga piece passes through the hands of artisans across India. Here's where, and who.
The Brass Workers
Moradabad has been India's brass capital for over five hundred years. We work with three family-run workshops there, each specialising in a different finishing technique — hand-hammering, casting, and the slow patina work that gives our lamps their warmth.
Every brass piece passes through eleven pairs of hands before it reaches a box. None of that is automatable, which is exactly the point.
The Perfumers
Kannauj's attar-making tradition predates the modern perfume industry by centuries. Rose petals, sandalwood and other botanicals are distilled into a base of pure sandalwood oil using copper stills called degs, a process that can take weeks for a single batch.
We don't rush this. Our fragrance house works directly with two family distilleries, and we price our attars to reflect how long they actually take to make.
The Block Printers
Hand-block printing is unforgiving — every stamp has to land within a millimetre of the last one, entirely by eye. Our quilts and throws are printed by a cooperative of twenty-two printers outside Jaipur, using hand-carved teak blocks that are often decades old.
No two quilts are identical. We consider that a feature, not an inconsistency to correct.
"We reject anything that trades quality for speed. If a piece can't be made properly in small batches, we don't make it at all."
— Anurāga Living, Design StudioSmall Batches
We produce in limited runs, which means slower restocks but consistently higher quality control.
Fair Partnerships
We work directly with artisan clusters, not through intermediaries, and pay on delivery rather than on sell-through.
Honest Materials
Every material is named on the product page — fibre content, wood type, metal purity — nothing left vague.